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Taking cue from Saudi humor, we created a series of funtorials to teach people
how one should eat a Zespri Kiwifruit, which is to cut, scoop and share.
Our main aim is to establish a unified look and feel by incorporating Anker products and relatable household scenarios. Part of our content strategy is to integrate Anker’s innovative range of devices into everyday moments, capturing the essence of diverse consumer needs.
Our approach successfully created a cohesive and relatable experience, resonating with audience and inspiring them to embrace Anker as an integral part of their homes.
Investopia is a global platform initiated by the UAE government, designed to drive global investments, generate growth, accelerate innovation and contribute to the prosperity of future generations.
During it’s second annual conference, the team managed it’s social media footprint along with live coverage.
Jeddah Historic Season
In preparation for Saudi Vision 2030, KSA embarked on a journey to portray the kingdom as an unexpected tourist destination. To revitalize Al-Balad’s rich and diverse heritage and weave it into the colorful threads of the evolving Saudi identity.<br>A 40 day event that placed Jeddah on the global tourism map. The event reached over 327M people across print, social & digital. 600 press pieces, 2.3M video views, 28% engagement rates, 46% Video View Through Rates and 800 mentions on social.
#SocialMediaManagement #OnGroundCoverage #InfluencerManagement
VMware Thought Leadership
2020 was a phenomenal year for the tech industry and with 2020 coming to a close, it was important VMware take the lead in the conversation.
We developed pro-active content designed to provide insight into their take on the events of the year and spark engagement with their peers.
#Interviewing #ScriptWriting #Editing&Animating
We brought the kangaroo in the Australian Made logo to life, enabling him to speak to our audience directly, educating them about the legacy of the logo, and the various product categories available in the UAE. We launched a full-fledged digital campaign
#WebDesign #DigitalContentCreation #ContentProduction
Women enjoy sharing their personal styles and we wanted to ensure Pandora became part of the conversation. We used famous influencers to be the face and discuss their personal styles. The campaign extended to a microsite where the public could create videos on what their personal style means to them.
#VideoProduction, #Content Production
At Gitex 2022, MBRIF wanted to create a virtual space that would act as it’s actual office where you can learn about their programs and services, network, attend talks, as well as directly apply for the programs. Through a completely customizable platform catered by Holofair, we designed the layout, content and flow of their very own (and first) Metaverse space.
In the lead-up to COP28, MBRIF pays an ode to its ”Ecovisionaries”, trail-blazing alumni making a tangible impact by furthering the regions net-zero goals through their innovations. We took the reigns on this project by creating the storyboard, scripting and interviewing start-ups and producing English and Arabic versions of this mini-documentary chronicling the founders, their journey while tipping the hat to UAE’s spirit of innovation.